Understanding Brand Strategy in the Music Industry

A brand is a visual representation of identity. In music, branding takes the energy and intention of an artist’s music and creates a consistent visual style and identity. An artist’s brand helps them to create an emotional connection to their music that captures the attention of fans and the industry. 

Start with an overview of Artist Branding and then watch Industry Sessions to learn more about careers in branding.

Watch this video to learn how to make brand impact in today’s digital landscape and learn about the careers of the pros making brands stand out. TIP: Use the Music Forward Reflection Sheet to take notes during Industry Sessions.

Watch this video to learn more about developing a brand identity that reflects the totality of what you want to represent and hear from pros that are working to enhance brand images in music.

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