Marketing in the Music Industry

Marketing is a must in the music industry and marketing on digital platforms is essential. Reaching audiences on streaming and social platforms with a consistent brand and messaging is used to promote live shows, new music releases, collaborations, and build fan engagement. Marketing professionals need to understand the digital landscape and use analytical data to create effective promotional strategies to reach local and global audiences.

Topic: Social Media– Utilizing social media platforms to promote and market an artist and their music is critical to success. Successful digital marketers understand the value of different platforms and create strategies to maximize their reach.

Watch this video to explore social media careers and hear tips from experts from top companies on how to become a social media pro.

Resource: Use this resource to learn the essentials of music marketing and how to market on the local scene.

Resource: Use this resource to review the details of top social media platforms to develop a strategy for reaching your audience.

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