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Available Scholarships

Music Forward and Live Nation partner to award $10,000 scholarships to outstanding college students pursuing careers in the music industry. Established in 2016, this is one of the few scholarship programs specifically designed to support students interested in the core aspects of the concert business, including: concert promotion, venue operation, ticketing, sponsorship, e-commerce and artist management. With the added support of the Living Legacy Foundation, Music Forward is able to provide an additional $10,000 scholarship to support a student who has experienced homelessness and/or been part of the foster care system and is interested in pursuing a career in live entertainment. For the first time in 2020, the scholarships include a dedicated award from Minnesota-based, Affinity Plus Federal Credit Union, which is designated for two Minnesota college students pursuing a career related to hospitality and music industries. All five scholarships are designed to support the next generation of music industry leaders and innovators.

Live Nation Scholarship

This $10,000 scholarship is open to students interested in the five core areas of the Live Nation business: concert promotion and venue operation, sponsorship and advertising, ticketing, e-commerce and artist management. Finalists for this scholarship will also be considered for an internship opportunity with Live Nation Entertainment.

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Steven J. Finkel Service Excellence Scholarship

Established in the memory of Steven J. Finkel, Live Nation seeks to support the ever growing customer service expectation within the entertainment industry. The $10,000 scholarship will award students who are passionate about improving the live music customer experience.

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Tiffany Green Operator Scholarship

Established in the memory of Tiffany Green, Live Nation supports women pursuing careers in live event operations, production, music engineering and related fields of study. The $10,000 scholarship will expand the student’s training and professional interactions through participation in educational opportunities.

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David E. Ballard Scholarship

Established in the memory of David E. Ballard, with the support of the Living Legacy Foundation, this $10,000 scholarship supports students who have experienced homelessness and/or been part of the foster care system pursuing a career in live entertainment. Field of study may include but is not limited to live event operations, production, music engineering, music business management, customer service, hospitality and/or other related fields.

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Governors Ball Scholarship

Established to support students native to the five boroughs of New York City, with preference to natives of Queens, pursuing a degree in live entertainment, with a focus on music. The $10,000 scholarship will help further the student’s career pathway in performance, live production, music engineering, music business and related fields of study.

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Affinity Plus Scholarship

Established in partnership with the Affinity Plus Foundation, two $5,000 scholarships will support Minnesota students or Affinity Plus members studying out-of-state pursuing a career related to the music industry. Field of study may include but is not limited to live event operations, production, music engineering, music business management, music education, customer service, hospitality and/or other related fields.

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2022 Scholarship Recipients

Maia Pivec
Affinity Plus Scholarship

Hometown: Mankato, MN

Minnesota State University Mankato

Major of Study: Music Industry

“I cannot afford college and therefore rely on loans, grants, and scholarships to be able to sustain my education. Receiving this scholarship not only means that I will be able to continue learning about what I love – music – but it also shows me that there are people and organizations who love music as much as I do and are willing to support others to continue to benefit such an important industry.”

Liana Stern
Live Nation Scholarship

Hometown: New York, NY

University of Miami

Major of Study: Public Relations and Music Business

“College debt can be a career hindrance, so receiving this scholarship means that I can focus on developing myself into an industry professional without the added financial stress. Having one less loan to repay, will give me more freedom and independence post-graduation. To be selected for this scholarship out of thousands of applicants means that all the hard work and time I have dedicated to pursuing my career has paid off!”

Nancy Rico-Mineros
Tiffany Green Operator Scholarship

Hometown: Camden, NJ

New York University

Major of Study: Music Technology

“Receiving this scholarship means that there are people out there who believe in me and are willing to invest in my dream of working in the music industry. Following the death of my mom back in 2020, my future in the music industry seemed uncertain. Receiving this scholarship affirms that I am on the right path and that there are people who are willing to support me.”

Heather Howard
Steven J. Finkel Scholarship

Hometown: Murfreesboro, TN

Middle Tennessee State University

Major of Study: Recording Industry & Music Business

“By receiving this scholarship, I am able to pay for my senior year in full and my family does not have to carry the burden of trying to figure out how to support me through my final two semesters of my undergraduate degree. This means the world to me as I have spent the last 3 years studying hard, working hard, and putting my best foot forward so that I could thrive and be successful in my educational career. This scholarship allows me to focus on my education and leave the worries behind.”

Colin Clark-Bracewell
Affinity Plus Scholarship

Hometown: Stillwater, MN

University of Minnesota, Twin Cities

Major of Study: Marketing

“I’m excited to receive the Affinity Plus Scholarship since it will allow me to continue growing and pursuing my dream of a career in music. My long-term goal is to be a touring artist and to create with the artists I look up to. This means a lot of my time and money will have to be dedicated to my music career, and the Affinity Plus Scholarship makes this possible. I also hope to eventually give back and support the communities that have helped me along the way.”

Beau McLeod
David E. Ballard Scholarship

Hometown: Oceanside, CA

MiraCosta College

Major of Study: Music Technology

“I have been unemployed the last year due to COVID, and am facing further financial burdens this next year. Receiving this scholarship was a miracle in assisting me in continuing my education and path as an artist.“

Past Recipients

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