Music Forward partners to increase opportunity for a diverse range of students pursuing music industry careers.
Music Forward, in partnership with Live Nation, Inherit the Music, and Governors Ball, is proud to be able to provide financial support to undergraduate students with a declared major pursuing a career in music & live entertainment. Scholarships have been a part of Music Forward’s programs since our inception. The newest iteration of the program, established in 2016, has grown to 5 scholarships awarded annually totaling $50,000. Our scholarship program is one the few that are specifically designed to support students interested in the core aspects of the concert business.
This $10,000 scholarship is open to students interested in the five core areas of the Live Nation business: concert promotion and venue operation, sponsorship and advertising, ticketing, e-commerce and artist management. Finalists for this scholarship will also be considered for an internship opportunity with Live Nation Entertainment.
Established in the memory of Steven J. Finkel, Live Nation seeks to support the ever growing customer service expectation within the entertainment industry. The $10,000 scholarship will award students who are passionate about improving the live music customer experience.
Established in the memory of Tiffany Green, Live Nation supports women pursuing careers in live event operations, production, music engineering and related fields of study. The $10,000 scholarship will expand the student’s training and professional interactions through participation in educational opportunities.
Established in the memory of David E. Ballard, with the support of Inherit the Music, this $10,000 scholarship supports students who have experienced homelessness and/or been part of the foster care system pursuing a career in live entertainment. Field of study may include but is not limited to live event operations, production, music engineering, music business management, customer service, hospitality and/or other related fields.
Established to support students native to the five boroughs of New York City, with preference to natives of Queens, pursuing a degree in live entertainment, with a focus on music. The $10,000 scholarship will help further the student’s career pathway in performance, live production, music engineering, music business and related fields of study.
Hometown: Eatontown, NJ
Major of Study: Music Industry
“Winning the Live Nation Scholarship means everything to me. It represents a transformative milestone in my musical journey that will open doors to new opportunities and shape my future in the music industry. To me, this scholarship is not just a financial award, but instead a recognition of my dedication, talent, and potential as an aspiring professional. It serves as validation of the countless hours I have poured into honing my craft, refining my skills, and pursuing my passion.”
Hometown: Shreveport, LA
Major of Study: Theatre Technology
“Receiving this scholarship is an immense blessing to me that I cannot thank Music Forward enough. After years with family and financial issues, this is a rare light in the darkness that keeps me motivated to continue pursuing what’s best for me. I’ll be able to focus even more on completing my degree and preparing for future education.”
Hometown: Lansdowne, PA
Tennessee State University
Major of Study: Commercial Music
“Receiving this scholarship means absolutely everything to me. While being a full-time college student, I’m a restaurant host, a radio host, a saxophonist and bassoonist, an award show volunteer, and so much more. I’ve made it my mission to learn everything I can to reach my career dreams. This award says ‘We see you. We see your work and we want to invest in you.’ Receiving that encouragement from those who are where I want to be is a blessing.”
Hometown: New York, NY
New York University
Major of Study: Music Business
“It is amazing to see that I have gotten the support of such great entities such as the Music Forward Foundation, Gov Ball, and Live Nation with this scholarship. They believe in me and my dreams. It shows me that I am on the right path and motivates me to keep working hard to achieve those dreams.”
Hometown: Los Angeles, CA
Los Angeles Southwest College
Major of Study: AA-IGETC: Music
“This scholarship means that I may be ever closer to the types of people I want to be surrounded by. It can feel unbelievable at times to believe that the way I express myself is appreciated in this time still. I am a bit more optimistic that we intend to fight the proverbial Good Fight.”
Hometown: Winona, MN
Winona State University
Major of Study: Music Performance & Music Business
“This scholarship means the world to me and makes a significant impact on my academic and personal goals. This scholarship not only provides me with financial aid but also serves as an inspiration and motivation to continue working hard toward my goals. It gives me a sense of responsibility to use my education to make a positive impact in my community and beyond. I will make sure to use this opportunity to its fullest and make the most out of it.”
Hometown: Mankato, MN
Minnesota State University, Mankato
Major of Study: Music Industry
“Receiving the Affinity Plus Scholarship means more to me than I can truly give justice to with my words alone. Finding out I was the 2023 recipient of this scholarship showed me that the hard work and sacrifices I have made to start building credibility and a name for myself in the music industry are not happening without appreciation and notice from those around me. I truly would be nowhere without the financial support and opportunities like this that have been graciously gifted to me.”