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Carolyn Williams

Executive Vice President, Marketing, RCA Records

Strategic and creative marketing are acquired skills, of which Carolyn Williams has mastered through technical training and hands-on execution.

As Executive Vice President, Marketing, at RCA Records, Williams oversees the label’s Marketing group, which includes Urban, Pop, Rock, Alternative and Dance Marketing, Brand Marketing, Touring and Events. She also serves as the project management lead for Grammy Award-winning artists including H.E.R., Childish Gambino, Chris Brown, Miguel, D’Angelo and Alicia Keys, as well as Grammy-nominated SZA and Jazmine Sullivan, A$AP Rocky, WizKid, and the first two soundtracks for HBO’s Insecure. Her Marketing team’s roster boasts the likes of Khalid, P!nk, Justin Timberlake, G Eazy, The Foo Fighters, A$AP Ferg and newcomers Doja Cat, Flo Milli, Tate McRae and Mulatto to name a few. More recently, she is playing a pivotal role in helping RCA and Sony Music Entertainment in the areas of Diversity & Inclusion and Social Impact. She is co-chair of the RCA internal organization, BMAC (Black Music Action Committee) and one of the founders of “The Spark”, a quarterly lecture series for employees to spark ideas and create a forum to keep them bonded and learning together. She has played a major role in the creative development and marketing campaign for Sony Music Entertainment’s 2020 voting initiative, “Your Voice, Your Power, Your Vote.”

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