Music Forward x NAMM

Our 2020 programming season kicked off last week with a hosted panel at The 2020 NAMM Show in Anaheim, CA.

The annual National Association of Music Merchants trade show, more commonly referred to as NAMM, brings together over 100,000 music professionals to launch and discover business opportunities and celebrate music-making. Show attendees get to test and see all of the latest offerings from music manufacturers such as Fender, Gibson, Yamaha, and many, many more.  There is also no shortage of musical legends walking through NAMM that also attracts music fans to the Anaheim Convention Center each year for this music-filled weekend.

Our panel “Monetizing Your Music 101”, drew nearly 200 engaged audience members, comprised of a mix of NAMM members and enthusiastic college students ready to take their careers to the next level.

Our expert panelists included Love and a .38 bassist Justin Emord, independent artist and tech entrepenuerAliza Hava, Vice President of Dim Mak, Lorne Padman, and Artist & Label Relations Manager at Chartmetric, Mike Warner.

“Monetizing Your Music 101” focused on the variety of ways to monetize your music, from both the artist perspective but also the business perspective.


Top takeaways for attendees were:

  • Income Diversification: Insights as to how revenue can be generated from multiple places, not just by performing.
  • Part-Time Passion: In addition to the concept of having a day job to help fund your artist career, we discussed the importance of balancing work with your passion.
  • Navigating the Playlist Game: How artists can get their music onto streaming platform playlists as a great way to gain exposure and make passive revenue as an artist.

The panel closed out with a Q&A session, allowing our attendees to ask questions and gain insight from our expert panelists.  Our NAMM panel was a major success – and we look forward to the (sound) waves of more panels and programs flowing throughout the rest of the year!


Written by: Molly Lam, Music Forward Digital Marketing Coordinator

As a recent graduate of San Diego State University and born-and-raised Los Angelina, Molly is passionate about the therapeutic power music brings, and throughout her career, she’s loved being able to find unique avenues for promoting a cause. Whether it is on a large or small scale, her goals are spreading awareness and helping others, and her top two favorite genres of music are R&B and alternative music.

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