Scholarships to be Awarded to College Students Pursuing Music Industry Careers

(LOS ANGELES – JANUARY 11, 2021) – The Music Forward Foundation, in partnership with Live Nation Entertainment, the world’s leading live entertainment company, the Living Legacy Foundation, and Affinity Plus Credit Union, today announced its 2021 application period. Students pursuing music industry careers can apply for the college scholarship program January 11 through March 31, 2021.

A total of four $10,000 scholarships and one $5,000 scholarship will be awarded to outstanding college students—in either their junior or senior year—majoring in music business and/or related fields at an accredited college or university in the U.S.

Music Forward has partnered with Live Nation, the Living Legacy Foundation, and Affinity Plus Credit Union to offer these unique scholarships to support the future of the live entertainment business. This opportunity is specifically designed to support students interested in the core aspects of the concert business, including concert promotion, venue operation, ticketing, sponsorship, e-commerce and artist management.

Student applications must be submitted online by March 31, 2021, at www.musicforwardfoundation.org/scholarships.

Scholarship recipient selections will be made by a panel of music industry executives and thought leaders across academic, entertainment, civic and corporate sectors. Criteria for selection include academic achievement, essay responses and recommendations. Scholarships will be announced in June 2021, and awards will be given for the fall 2021 semester.

The five scholarships will be awarded to students nationwide in the following areas:

Steven J. Finkel Service Excellence Scholarship: Established in memory of a Live Nation employee who went above and beyond to improve the concert experience for fans, artists and staff, this scholarship is designed to support the ever-growing customer service expectations within the live entertainment industry.

Tiffany Green Operator Scholarship: Established in memory of one of Live Nation’s first female concert production specialists, this scholarship is designed to support women pursuing a career in live entertainment.

Live Nation Scholarship: Established to support students interested in the core areas of Live Nation’s business: concert promotion, venue operation, sponsorship, ticketing, e-commerce and artist management.

David E. Ballard Scholarship: Established in 2019 in memory of David E. Ballard with the support of the Living Legacy Foundation, this scholarship supports youth who have experienced homelessness and/or been part of the foster care system and are pursuing a career in live entertainment.

Affinity Plus Scholarship: Established in partnership with the Affinity Plus Foundation, a $5,000 scholarship will support Minnesota students or Affinity Plus members studying out-of-state pursuing a career related to the music industry. Field of study may include but is not limited to live event operations, production, music engineering, music business management, music education, customer service, hospitality and/or other related fields.

“Live Nation remains committed to the future of the music industry” said Mark Campana, Chief Operating Officer, Live Nation. “Our partnership with Music Forward supports the next generation of industry leaders and innovators through this scholarship opportunity that we are proud to provide.”

“Music Forward is focused on removing barriers for young people to enter careers in the music industry”, said Nurit Smith, executive director of Music Forward Foundation. “These scholarships with our partners support our work of creating access and opportunity to champion a diverse and inclusive industry, ensuring its vitality and evolution.”

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About Music Forward Foundation
Music Forward transforms young lives, inspires careers, and champions a more inclusive music industry. Music Forward bridges our communities to the music industry, empowers ambition, and creates momentum to redefine what is possible for the youth and industry we serve. Music Forward invites everyone to play a part in moving culture forward; join the movement by following @HOBMusicForward, and learn more at www.musicforwardfoundation.org.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com

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