Also Co-Hosting Music Business Panel Feat. Industry Experts in Collaboration With “For the Students” 

(DALLAS, Texas – April 25, 2019) — JMBLYA today announced a partnership with the Music Forward Foundation to provide an “All Access” educational workshop with top music industry leaders and ticket incentives for students from underserved communities in the Dallas-Fort Worth area during the May music festival.

Through this partnership, JMBLYA will donate 300 tickets to the May 3 festival, featuring Travis Scott, Lil Wayne, Kevin Gates and more, as incentives for high school students to meet campus educational goals such as class attendance, grade achievement and FAFSA application completion. Music Forward—the nonprofit organization within Live Nation Entertainment dedicated to transforming young lives, inspiring careers and championing a more inclusive music industry—will facilitate the JMBLYA free-ticket distribution across multiple Dallas ISD high schools by working in partnership with Dallas ISD and Big Thought, the arts-based nonprofit that provides programs, opportunities and experiences to youth in marginalized communities.


Additionally, 20 students from Carter High School have been selected to participate in an “All Access” tour of JMBLYA on Thursday, May 2, where they will get a behind-the-scenes glimpse of how a music festival comes together. The tour will focus on various careers associated with producing a festival such as talent buying, venue operations, live production, marketing, ticketing and more. Carter High School was chosen through the new Beyond the Classroom initiative, a collaboration between Big Thought and the Dallas Office of Cultural Affairs in which students from disadvantaged communities are provided opportunities to visit and collaborate with local artists and businesses that focus on diverse expressions of the arts.

JMBLYA and Music Forward will also co-host a music industry panel discussion with For the Students, an organization that produces speaking tours designed to educate students interested in pursuing music careers. The event will offer insights on the music industry from prominent panelists including: Sascha Guttfreund, president, ScoreMore Shows; Cortez Bryant, co-CEO, Blueprint Group/Maverick and manager to 2019 JMBLYA performer Lil Wayne; David Ali, founder, Above Ground Entertainment and manager to Kehlani as well as 2019 JMBLYA performer P-Lo; and Madisyn Holland, social media director, ScoreMore Shows.

Ogden Payne, Forbes contributor and founder of For the Students, will moderate the panel. For the Students regularly hosts live Q&As with top-tier music industry professionals at colleges and universities across the country. Their mission is to provide traditional and non-traditional students with opportunities to build their network, learn about the realities of the music business from an insider’s point of view, and understand that pursuing a career in music means more than possessing vocal and instrumental talent.

The panel discussion will be held on Thursday, May 2, 2019, beginning at 6 p.m. at the House of Blues Dallas (2200 N. Lamar St., Dallas, Texas). Participating high school students will attend, and the event will also be open to local college students and the general Dallas community free of charge.

To RSVP for the panel, click HERE. Admission is not guaranteed and will be on a first-come, first-served basis.

JMBLYA, Texas’ biggest hip-hop festival, now in its seventh year, will again offer its festivalgoers a stacked lineup of today’s hottest and most sought-after musicians. The two-city, two-day fest will kick off in Dallas on Friday, May 3, with a return to the historic Fair Park near downtown Dallas, followed by a stop in Austin on Saturday, May 4, at the award-winning, multi-purpose entertainment facility Circuit of the Americas (COTA). This year’s headlining acts include Travis Scott, Lil Wayne and Kevin Gates, along with Gunna, Sheck Wes, YoungBoy Never Broke Again, Bhad Bhabie, City Girls, Maxo Kream, P-Lo, WHOOKILLEDKENNY and 10K.Caash. JMBLYA also just added several new acts to the 2019 lineup, which include some of today’s hottest up-and-coming rappers like Lil Nas X, DaBaby and JPEGMAFIA. GA and VIP ticket packages are available for purchase at JMBLYA.com.

Be on the lookout as more JMBLYA news, including the full performance schedule to be announced in the coming weeks. For more information and to stay up to date on all JMBLYA news and announcements, please visit the following channels:


FACEBOOK:   @thejmblya

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INSTAGRAM:  @thejmblya

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ScoreMore Shows is a Texas-based music promoter and event production company founded in 2009. Over the past decade, ScoreMore has solidified itself as a tastemaker in music and culture, while also becoming the premiere millennial-facing festival producer in the country. With a history of booking artists early in their careers in small clubs who have gone on to headline arenas and amphitheaters, ScoreMore has become a trusted curator in the live music scene. ScoreMore regularly routes national tours throughout the United States with a focus on the Southwest region, promoting more than 200 club shows per year with past notable performers including J. Cole, Kendrick Lamar, Chance the Rapper, The Weeknd, Frank Ocean, Tyler, The Creator and Wiz Khalifa, among countless others.

ScoreMore also oversees a growing roster of successful festival properties across Texas including JMBLYA and Mala Luna Music Festival and its partnership in Neon Desert Music Festival in addition to its partnership in J. Cole’s Dreamville Festival in Raleigh, North Carolina, and Travis Scott’s Astroworld Festival in his hometown of Houston, Texas. For more information, visit scoremoreshows.com.


Music Forward transforms lives, inspires careers and champions a more inclusive music industry. Focusing on young people ages 12-22 in under-represented communities, Music Forward sets the stage for success by providing workshops and showcases to inspire the next generation of music industry leaders and innovators. Learn more at musicforwardfoundation.org.

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