Music Marketing – BDTH 2019

The fun continued with Bringing Down the House 2019 at the Music Marketing workshop where Class of 2019 students connected with marketing leaders to learn the fundamentals of building and promoting your brand as an artist. Panelists covered topics ranging from content creation and promotional strategies to trends in digital media and more. Marketing professionals also supported each act in creating a customized marketing plan to promote their upcoming Bringing Down the House showcase in each community. Check out photos below for highlights from the sessions in Los Angeles, Las Vegas, Chicago and New Orleans.


Music Marketing Panelists:

James Whitaker – Senior Business Development Manager, Blavity

Kelly Vaught – Chief Marketing Officer, BeCore Experiential Marketing Agency

Sierra Lever – Senior Marketing Coordinator, Capitol Music Group

Renee Ramirez – Marketing Associate, Live Nation Entertainment

Trevor Douglas – Artist, Trevor Douglas Official

Session Location: Live Nation Entertainment Hollywood


Music Marketing Panelists:

Carrie Farina – Director of Corporate Ticketing, MGM Resorts

Chondell Leland – General Manager, School of Rock Las Vegas

Joy Chuang – Brand Marketing Manager, House of Blues Las Vegas

Mike Xavier – Artist, Mike Xavier Music

Session Location: House of Blues Las Vegas


Music Marketing Panelists:

Carla Brown – Founder, Carla D. Brown Media & Public Relations

Chamille Weddington – Owner, Out the Box Promotions

Tamika Rennell Smith – Project Manager, Illumivation Studios

Vanessa Abron – Founder/Director, Agency Abron

Session Location: Blue Lacuna


Music Marketing Panelists:

Bradford Roublow – Founder, Bentley Barz Entertainment

Kemic Smothers – Executive Director, New Orleans Media Arts Institute

Kareem Ratliff – Artist, Instagram

Ronjanique Steele –  Brand Manager/Public Relations, SYH Agency

Octarve Anderson, Jr – CEO, OAKSway Entertainment

Raion Ramsey – Artist and Director, Young Starz of NOLA

Devin Minix – Artist and Program Manager, Notes for Notes

Session Location: House of Blues New Orleans


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