The fun continued with Bringing Down the House 2019 at the Music Marketing workshop where Class of 2019 students connected with marketing leaders to learn the fundamentals of building and promoting your brand as an artist. Panelists covered topics ranging from content creation and promotional strategies to trends in digital media and more. Marketing professionals also supported each act in creating a customized marketing plan to promote their upcoming Bringing Down the House showcase in each community. Check out photos below for highlights from the sessions in Los Angeles, Las Vegas, Chicago and New Orleans.
LOS ANGELES
Music Marketing Panelists:
James Whitaker – Senior Business Development Manager, Blavity
Kelly Vaught – Chief Marketing Officer, BeCore Experiential Marketing Agency
Sierra Lever – Senior Marketing Coordinator, Capitol Music Group
Renee Ramirez – Marketing Associate, Live Nation Entertainment
Trevor Douglas – Artist, Trevor Douglas Official
Session Location: Live Nation Entertainment Hollywood
LAS VEGAS
Music Marketing Panelists:
Carrie Farina – Director of Corporate Ticketing, MGM Resorts
Chondell Leland – General Manager, School of Rock Las Vegas
Joy Chuang – Brand Marketing Manager, House of Blues Las Vegas
Mike Xavier – Artist, Mike Xavier Music
Session Location: House of Blues Las Vegas
CHICAGO
Music Marketing Panelists:
Carla Brown – Founder, Carla D. Brown Media & Public Relations
Chamille Weddington – Owner, Out the Box Promotions
Tamika Rennell Smith – Project Manager, Illumivation Studios
Vanessa Abron – Founder/Director, Agency Abron
Session Location: Blue Lacuna
NEW ORLEANS
Music Marketing Panelists:
Bradford Roublow – Founder, Bentley Barz Entertainment
Kemic Smothers – Executive Director, New Orleans Media Arts Institute
Kareem Ratliff – Artist, Instagram
Ronjanique Steele – Brand Manager/Public Relations, SYH Agency
Octarve Anderson, Jr – CEO, OAKSway Entertainment
Raion Ramsey – Artist and Director, Young Starz of NOLA
Devin Minix – Artist and Program Manager, Notes for Notes
Session Location: House of Blues New Orleans