Ever wondered what it’s really like to work at an agency that artists and companies hire for marketing and branding services? These sessions will give you the behind the scenes glimpse into the various roles that exist across this area of the business and what a “day in the life” looks like for those who work in it every day – and have started their own business along the way in PR, brand partnerships, and social media!
Jazmine Valencia is the visionary founder of JV Agency. Her innovative, artist-focused marketing strategies and culture-building expertise have contributed to propelling the careers of a diverse and highly successful roster of top-selling artists, including The Killers, Avicii, Max Frost, American Authors, and Shawn Mendes, among others. Valencia is widely regarded as one of the industry’s most respected and admired executives, not only for her exceptional business and creative acumen but also for her grounded, motivational leadership style, which resonates with her team and artists alike.
In addition to her impressive track record in the music industry, Valencia is also a highly sought-after speaker on a variety of topics, including Digital Marketing, Social Media, and Women’s Empowerment. She has presented at prestigious institutions such as Harvard University, George Washington University, Canadian Music Week, SXSW, CMJ, and “Dialog Konferansen,” the most significant and well-known conference on digital marketing, CX, and CRM in Scandinavia.
Valencia’s passion for music extends beyond her work with JV Agency. She has also become a respected source for music curation, providing services for brands, in-store events, and fashion shows. Moreover, Valencia has combined her love for fashion and philanthropy by launching The Valencia, a venture that donates proceeds from its products to charity organizations throughout New York City. Through The Valencia, Jazmine Valencia aims to revolutionize the way we give back to our communities by focusing on Social Entrepreneurship.
Valencia’s ultimate goal is to bring together people from different cultures and geographies. She leverages technology as a catalyst for positive change, using her vast reach to create a platform for connection. As an innovator in the digital and music spheres, there is no doubt that Jazmine Valencia will continue to pursue her vision with her exceptional talent, passion, and dedication, serving as a role model for the next generation.
Shazila Mohammed is Sr. Publicity Director at Grandstand Media. With over 20 years of music PR experience, she has worked with a wide range of clients from arena-level to developing artists, brands, festivals and more. A few notable recent clients include SoundCloud’s Repost program, Genesis Owusu, Yung Baby Tate, Little Dragon, Thundercat, Raphael Saadiq & Red Bull Music Academy, to name a few.
Spencer Moya is a digital marketing expert with over a decades worth of experience working directly with some of the most successful and prolific artists and talent in the world, helping them tell stories, build brands, and bring them closer to their fans through strategic social media marketing, communications, personal branding and partnerships. Prior to founding his talent consultancy and management company Voyage in 2022, Spencer spent over a decade honing skills in the digital marketing and technology spaces. He spent almost 7 years at Interscope Records, spearheading digital strategy for Super Bowl headliners and multi-Grammy and Oscar Award winning artists, and most recently led strategic partnerships with music artists and industry at Instagram and Meta. In early 2023, Voyage was acquired by Select Management Group, one of the world’s leading talent management firms with a strong digital focus.
A 3x Clio award winner, Spencer has been named a Hitmaker by Variety and an industry shaping LGBTQ+ executive by Billboard.